This episode features a conversation with Sara Nelson- Programme Director at DigitalHealth.London focussing on how to pitch healthtech to the NHS.

Sara shares pitching tips based on her experience working within a NHS healthtech accelerator and as deputy CNIO at NHSX

Topics include:

- Navigating the NHS procurement landscape

- Identifying budget holders- why the CEO may not be the best person to pitch to

- Why being too flexible can put buyers off

- The power of effective follow up

- The risk of offering a free pilot