Standing out on LinkedIn is no easy feat, and yet this week’s Social Pros guest has mastered the art of LinkedIn marketing. Daniel Murray, Founder of The Marketing Millennials, joins the podcast to spill his LinkedIn secrets and tips for success.

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Full Episode Details

With over 450,000 followers on LinkedIn, you’ve probably already come across some marketing wisdom from The Marketing Millennials. We just had to learn the secrets behind its success and invited Founder Daniel Murray to the Social Pros podcast.

Daniel explains why he began to focus on LinkedIn and how he got to where he is today. He explores the challenges of LinkedIn marketing, the content trends he’s noticed on the platform, and why you should always “speak the language” of your chosen platform.

We hear his insights into audience research, how B2B marketing differs from B2C, why you should try to focus on one thing at a time, and so much more. If you’re looking to break into LinkedIn marketing, this is the episode for you.

In This Episode:

4:09 – An introduction to Daniel
6:40 – Daniel’s involvement in Sales Impact Academy
9:56 – How Daniel approaches LinkedIn for Sales Impact Academy
17:06 – Creating good content on LinkedIn
23:53 – Daniel introduces Marketing Millennials
29:11 – What has Daniel learned when growing Marketing Millennials?
34:34 – Content repurposing to help grow your business
38:36 – Where to follow Daniel
40:04 – Daniel’s advice for social pros

Resources

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