E98: Why Authenticity Scares Us More Than Faking It

In this episode of The New Rules Podcast, Adrian and Bri dig into one of the most powerful but misunderstood concepts in our culture: authenticity.

We hear the word everywhere—but what does it actually mean to live authentically? And why is it so difficult in a world obsessed with image, branding, and performance?

Adrian and Bri unpack:

• The true definition of authenticity (beyond "just being yourself")

• The hidden costs of living authentically—and the freedom it brings

• Why vulnerability is essential to authenticity

• How leaders can model authenticity without oversharing

• Guardrails that keep authenticity from becoming performance

• Why authenticity is the key to trust, connection, and real growth

This episode is a challenge to stop performing, let go of the need for approval, and step into the wholeness of living authentically.

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