Happy Cow Milk Company, run by Glen Herud, is a cow and calf dairy business based in Christchurch, New Zealand. It opened in 2014, but after a few years the company ran out of cash. What happened next was truly remarkable. Glen's story went viral, and ordinary people from all over the world, chipped in to help keep the business alive. Now following a fundamental and revolutionary redesign of the distribution system, Happy Cow 2.0 is ready to launch.
In this programme Glen Herud tells his story.
Produced by Farmwel.