1219: Reactivating old leads, getting people to COME BACK to your biz, and crushing with local marketing w/ Lee Thompson

Lee Thompson of ClickSense pulls back the curtain on what it really takes to succeed as a local business today. He reveals why local SEO is a completely different beast than national SEO and how focusing on conversions, not just traffic, is the key to sustainable growth. This episode is a masterclass for any wantrepreneur or entrepreneur who needs to get customers through the door and, more importantly, keep them coming back. Lee shares his battle-tested strategies for creating high-converting websites, automating lead follow-up for lightning-fast responses, and leveraging the power of a niche to work smarter, not harder.

💡 What You'll Take Away For YOUR Business

• 🎯 Why geo-targeted landing pages are your secret weapon for converting local search traffic.
• ⚡ How to implement simple automations (like missed call text-backs) to capture leads you're currently losing.
• 💰 The reactivation strategy to turn your "dead leads" and past customer lists into a predictable revenue stream.
• 🤖 How AI is changing the SEO game and what you need to do to stay visible in search results.
• 📈 The surprising efficiency of niching down: how it simplifies your sales process and makes your marketing infinitely more effective.
• 🔄 How to create a system for both acquiring new customers and retaining them for long-term profitability.

📝 About Lee Thompson 

Lee Thompson is the founder of ClickSense, a digital marketing agency specializing in helping wellness businesses grow. With a background in managing multi-million dollar veterinary hospitals, Lee discovered a passion for the mechanics of local business growth. He leveraged his experience to build an agency that focuses on the complete customer journey—from conversion-focused local SEO to automated follow-up systems that ensure customers keep coming back. Lee’s unique perspective comes from fighting the urge to be a generalist and discovering firsthand how niching down can transform a business.

🎯 Lee’s BEST Piece of Advice for Wantrepreneurs and Entrepreneurs

"Don't give up. You could fail 10 things and start over. Just don't give up. You will get something out as long as you stick with it."

📢 Memorable Quotes

• “If you're calling a business and nobody answers the phone, you're going to keep looking... You can lose somebody in five minutes and honestly if they're actively searching for something, you could lose them after seconds.”
• “As much as I fought it kicking and screaming the entire way here, I am such a fan of the wellness niche that I'm in... My life is so much easier in one niche.”
• “It's like a spider's web. The more information we have out there that lead back to your website, you're going to get more, more and more info and then it slowly kind of transitions back to your website to bring a customer in.”

💡 Actionable Takeaways

• ✅ Stop sending paid ad traffic to your homepage. Create a dedicated, conversion-focused landing page for every single ad campaign you run.
• ✅ Set up a "missed call text-back" automation today. This simple step ensures you never lose a hot lead because you were busy.
• ✅ Export your list of past customers. Craft a simple reactivation email with a special offer to bring them back in the door this month.
• ✅ If you're a generalist, commit to a niche for the next 90 days. Focus all your messaging and marketing on that single audience and track the difference in your results.

🔗 Links & Resources

• Visit ClickSense.io’s Website
• Connect with Lee on LinkedIn
• Follow ClickSense.io on LinkedIn