This week on What Doesn't Kill You, host Katy Keiffer is joined by Jonathan Gelbard, lead scientist at Grasslands Alliance and conservation scientist and sustainable agriculture specialist at Conservation Value, which serves clients interested in developing and implementing programs that benefit our environment, climate and economy alike. In partnership with other conservation entities, Dr. Gelbard’s work for Grasslands Alliance and Conservation Value focuses devising innovative programs for distinguishing the livestock producers who demonstrate verifiably good ranch and farm management, and rewarding them with economically valuable benefits.