Marketing & Branding with Matt McNairy of Ground Floor Creative

Welcome to this episode of The Dose podcast. My guest on today's show is Matt McNairy and we will be talking any and all things marketing and branding. Matt has had a number of different stops in marketing throughout his career but ever since 2006 has run his own marketing and website design and development firm. What I like about Matt and his perspective is his ability to connect the integrity of a brand to its online presence through a variety of mediums. Whether with video content or blogs, Matt has the unique skillset to bring out the message business owners want to share in an increasingly competitive environment. In our conversation we discuss:

• The evolution of a business's presence on the web
• How to utilize your website not only to grow business but to tell your story
• How the patient experience begins online, before they ever step into your practice
• The importance of building patient reviews and which platforms you should be working to collect them on. ——————————————————————————————————————— Please rate and subscribe to The Dose on these platforms Apple Podcasts Spotify Google Play Stitcher ———————————————————————————————————————

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