If you're searching for trustworthy mattress reviews, this episode is your ultimate guide. Featuring Derek Hales, founder of NAP Lab, we dive deep into how he built one of the most data-driven and unbiased product reviews platforms for mattresses on the internet.

Whether you're comparing online mattress options, searching for the best mattress for your sleep style, or overwhelmed by marketing hype, Derek breaks down how his rigorous testing process answers your biggest sleep-related questions. We explore how his methods outperform even mattress reviews consumer reports, especially for niche needs like mattress reviews for heavy person or finding the best mattress reviews for specific body types and sleep positions.

He also shares insights on his mattress comparison tool, his experience running an affiliate marketing case study–style business, and the massive $15B+ online mattress reviews market. You'll hear how mattress reviews 2025 are being shaped by sleep technology innovations, and how to cut through industry jargon to actually find the best mattresses that fit your needs.

For entrepreneurs, we also unpack his founder success story, his use of SEO for niche websites, and strategies for scaling content businesses—especially in a vertical most people overlook.

What you'll learn in this episode:

How to decode marketing hype and find real mattress data
Why transparency in mattress reviews is so rare—and how NAP Lab stands out
What goes into truly unbiased product reviews
How Derek scaled a small side project into a leading mattress review empire
The future of sleep tech and mattress buying guides in 2025

0:00 – Intro to Derek Hales & NAP Lab1:10 – The accidental start: From marriage to mattress reviews3:00 – How big is the online mattress market?4:10 – Revenue model: Affiliate marketing vs. sponsored content5:25 – Where NAP Lab sees the most engagement6:30 – The problem with mattress marketing and industry confusion8:00 – Best performing mattresses and how they’re rated10:00 – Behind the scenes of the testing process12:00 – How long they test each mattress & what happens afterward13:00 – Investing in product quality & team14:00 – Use of AI in content creation (and limitations)16:00 – Lessons learned and updating content17:30 – Tips for building a brand through niche expertise19:00 – Choosing a profitable niche with deep content potential20:00 – Monetization strategies that align with audience trust21:00 – What’s working best in 2025: SEO, video, social22:00 – Why community isn’t as scalable for this industry22:50 – Where to connect with Derek & NAP Lab

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Disclaimer: Not advice. Educational purposes only. Not an endorsement for or against. Results not vetted. Views of the guests do not represent those of the host or show.

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