66 / Key Elements that Foster the Product Mindset

There is an ongoing evolution in organizations toward an emphasis on the customer experience with your product versus a steady delivery of flashy new features. The former focuses on outcomes, known by Marc Abraham as “product mindset.” The latter embraces outputs, perhaps better known as “feature bloat” or “experience rot.”

In this episode of the Product Momentum Podcast, Sean is joined by Marc Abraham, Head of Product – Engagement at London-based ASOS, and the author of two books, My Product Management Toolkit and Managing Product = Managing Tension. He compares evolutions in product teams in the US and abroad in terms of the product mindset. Teams that boast a product mindset, Marc says, focus their energies around the 4 C’s: creativity, curiosity, clarity, and customer.

“These elements are not unique to the domain of the product manager,” he adds. “But once you’ve got those four elements of the mindset, you’re really onto something in terms of creating that kind of customer-centric product culture organizations are looking for.”

Listen to the full episode to hear more from Marc, including:

• The power of “W-H-Y” – the ultimate essence of being a good product person
• Embracing tension in product management in a constructive way
• Using a shared language for engagement within and outside of your organization

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