#253: Why 80%+ of farmers quit by year 5 (and how to avoid their mistake)

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Drowning in marketing dread?

Book a free strategy session to see if Farm Marketing Mastery can break you out of marketing misery.

This week I coached a farmer who wanted to go from $20,000 in sales to $180,000 in just one year – and it broke my heart because I could hear the crushing pressure she was putting on herself.

In this eye-opening episode of The Profitable Mindset Podcast, I dive into the shocking truth about why 80% of farmers quit within the first few years. It's not because farming doesn't work or because their products aren't good enough – it's because they set themselves up for failure with completely unrealistic timelines.

This shift in understanding timelines is your key to building a sustainable farm without burning out. Discover how letting go of the belief that you should be profitable faster can unlock growth, reduce pressure, and give you the peace of mind to actually focus on building something that lasts.

This is the exact mindset work I teach farmers in Farm Marketing Mastery, and it's changing lives. Tune in now and start unlearning the limiting beliefs about timelines that are holding you back from farm success.

In this episode:

• How to calculate what revenue you actually need to replace your day job income

• Why adding more products when one isn't profitable yet guarantees you'll lose money

• The mindset shift that lets you build sustainably instead of burning out

• Real coaching call breakdown: going from panicked about year one to excited about years three through five