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Drive-by traffic plays a crucial role in the success of self-storage facilities. Facilities located on busy roads, with a traffic count of 5,000 or more vehicles per day, tend to outperform those in low-traffic areas. For example, a facility in North Georgia near a Walmart has not only achieved the highest rents in the area but continues to lease units effectively due to its prime location. This correlation suggests that visibility significantly impacts a facility's profitability, even if some lower-traffic facilities perform well for other reasons.