Do you know that feeling, when you’ve been on a roadtrip for however many hours – or even, days – and you just can’t bring yourself to eat another bite of fast food? The food all looks the same, the landscape outside your window starts blending together, and you just crave something… different? 

There’s a part of us deep inside that searches out for the “different.” We want to leave our small town for the big city, start up that new project at work, or even something as small as freshening up a shelf on a bookcase. We want to experience life from many directions, not just one.

Our guest today has made that multi-faceted mindset the focus of both her professional and personal life. Betty Lu is the CEO and founder of Confetti Snacks, everything from dried mandarin oranges to my personal favorite, shiitake mushroom chips. But it’s more than just making sure the next generation of kids grows up eating broccoli, Confetti is dedicated to putting a dent in the world’s food waste, partnering with organizations like the World Food Programme. 

So what perspectives helped Betty build her brand – and build herself, too?