Nicolas O’Connor of Apotheke (say that one out loud) sits down with the band to talk about building a distinctive brand identity, being an OG cocktail bar down an odd little side alley in Chinatown, and the relative merits of lighting your bartop on fire. How do you take someplace iconic and make sure that spirit doesn’t get lost when you move to a new locale? Tune in to find out! Plus, Sother is bitter again! He’s launching a new bitter experience with Shaker & Spoon, check it out here.

Photo Courtesy of theiiagency.

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Not a Ton of Fire, but Still Some Fire