Sandy Mangat opens the episode by sharing a bit about herself, including the main pillars of her role today.   

To set the stage for the conversation, she discusses why they launched the Product-Led Sales (PLS) Community and their goals for it. Next, she shares how the PLS Community supports people and companies building their Product-Led Sales motion from 0 to 1 with tactical information, frameworks, and foundational knowledge.   

However, not every PLS Go-To-Market (GTM) motion will be the same at every company, given how closely intertwined it is to the product(s). Stepping back for a moment, our conversation goes into what is Product-Led Sales and how people support users in that GTM motion.   

Approximately eight months into their community-building journey, Sandy discusses the growth of their community, focusing on quality over quantity, in relation to the metrics that they will focus on as they approach 1,000 members.   

Lastly, she opens up about the lessons they’ve learned through building the PLS Community and the most exciting trends in community she’s looking out for in 2022.

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