Across the Pond: How to grow your Insight Agency Across the Pond Episode 9: How to get the most from in-person events
Mar 21, 2025
In-person events can be game-changers for insight agencies, but they often miss the mark. Learn how proper preparation and focus can vastly improve your networking outcomes. Discover the vital steps for effective follow-ups that convert leads into long-lasting relationships. Hear firsthand experiences that illustrate the power of personal connections post-COVID. Emphasis is placed on building trust over time and evaluating ROI thoughtfully. Join the conversation on making your event participation truly worthwhile!
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Episode notes
Pre-Schedule Meetings
- Schedule meetings with clients before attending an event to guarantee successful interactions.
- Promote your attendance and pre-arrange brief meetings, even just for coffee, to secure valuable face-to-face time.
Prep and Follow-Up
- An event's success depends on preparation and follow-up, not just attendance.
- Pre-event planning and post-event follow-up are crucial for maximizing the value of in-person events.
Targeted Follow-Up
- Follow up on leads generated at events with targeted, personalized messages.
- Avoid generic follow-ups; use specific details from your conversations to make an impression.