I think LinkedIn gets swept to the side in the online business world. We're so focused on connecting on Instagram and being active in Facebook groups that we get stuck in the scroll and forget that our audience might be on LinkedIn. I'm completely guilty of that too, and I know that many of my 1:1 clients are actually hanging out on LinkedIn.

So let's stop forgetting about this network-building platform and dig into why LinkedIn is so important for our businesses. And to be fair, LinkedIn isn't for every business. Just like Instagram or Twitter isn't for every business.

On this episode of the Stories in Small Business podcast, Louise Brogan is sharing about some LinkedIn post types you may not know about, how to increase the shelf life of your posts, what to include in your profile, platform best practices, and much more.

Mentioned in This Episode

About Louise Brogan

Louise Brogan, host of the LinkedIn with Louise podcast, is a speaker, LinkedIn consultant, and trainer. Louise lives in Northern Ireland, with her family, and has been a huge fan of all things internet since the '80s.

You can follow her on Facebook, Twitter, Instagram, and, of course, LinkedIn.

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