

Special: State of the Union: DAOing the X Games
Dec 14, 2021
The hosts pitch a bold plan to acquire the X Games, blending traditional media with web technologies. They explore the challenges of a DAO-driven acquisition, focusing on community involvement and athlete engagement. A special guest discusses sports innovation, and the conversation touches on transforming sleep health through tech, highlighting Eight Sleep's role in optimizing rest. Additionally, there's an interesting dive into sports marketing, showcasing how brands can connect with athletes and fans in this evolving landscape.
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Episode notes
Viral X Games Idea
- After Sahil Bloom pitched the X Games idea, athletes and investors showed strong interest.
- Messages poured in from Lindsey Vonn, Dez Bryant, and big brands like Red Bull and Rockstar.
Web3-ifying the X Games
- Bloom suggests a hybrid Web2/Web3 approach for the X Games, combining traditional media with NFTs and DAO community involvement.
- This strategy aims to engage athletes and the existing community.
Acquisition Challenges
- Bloom highlights the complexity of buying the X Games compared to simpler asset acquisitions.
- Challenges include employee contracts, pension liabilities, and media contracts, requiring a deliberate strategy.