In this episode, Taylor Hui shares how she’s built a meaningful career by following her passions and staying rooted in purpose. She talks about launching The Beautiful Foundation, a national charity that creates safe, supportive spaces for young girls and non-binary youth. Taylor is the founder and executive director of the BeaYOUtiful Foundation, The Roster and also a fashion model. Many businesses are founded in response to a challenge, but Taylor Hui’s inspiration for the BeaYOUtiful Foundation is more personal than most. In high school, several of Hui’s friends were living with eating disorders, and Hui herself experienced cyberbullying. “I saw patterns of girls not being able to love themselves or really embrace all that they were, and it made me start questioning what was stopping that kind of education,” she says. She didn’t wait for an answer: in her senior year, Hui launched a six-week pilot program meant to foster self-confidence in young girls. That 2013 pilot program grew into the BeaYOUtiful Foundation. In 2018, it became a B.C. society, and in 2019 a registered charity. Mentorship is the backbone of BeaYOUtiful—the roster of volunteer mentors is diverse, from university students, teachers and counsellors to lawyers, firefighters and professional athletes.

What began as a response to a real need has grown into a movement centered on empowerment, self-worth, and community. In this conversation Taylor reflects on the power of mentorship—not just as something we offer others, but as a reciprocal experience that helps us grow, too. She encourages women to recognize their ability to guide and uplift others by simply being the support they once needed themselves.

Taylor also opens up about her modeling career and fashion brand, both of which she uses as platforms to challenge beauty standards and advocate for authenticity. She talks candidly about the struggles of dealing with cyber bullying and the pressure to maintain a certain image, while also juggling the demands of running a nonprofit and a business. Despite the challenges, she’s driven by a clear sense of purpose and a desire to make an impact. Her story is a thoughtful reminder that when you stay aligned with your values and lead with heart, your work can become something much more than a job—it becomes a reflection of who you are.

Episode Resources:

ViRTUS: Website / Instagram / LinkedIn

Taylor Hui

BeaYOUtiful Foundation

The Roster

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