With a degree in psychology and a masters in counseling, Jo Davenport was working at a private practice for mental health before she quit her job and dived head first into creating the body-inclusive swimwear company LaPorte. She generously shares her knowledge, the challenges of starting a company and the lessons she learned. Today Jo opens up about:
How her terrible experience trying on a bathing suit led to launching a company
What to consider when starting a business
Why it was important to create an inclusive brand for every body
How she would have spent money differently
The TWO people EVERY entrepreneur should have in her corner
Why she’s obsessed with feedback
What challenges her company faced during COVID and how she pivoted
Why she felt validated when named Forbes Next 1000 honoree
Positivity and how to become more optimistic
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