Understanding Users: The UX Podcast
68. How can AI fulfil technology's promise of making our professional lives easier, simpler and more efficient? - Noam Segal
Nov 24, 2024
Noam Segal, a Senior UX researcher with extensive experience in sectors like travel and fintech, dives into how AI can genuinely fulfill technology's promise of enhancing our work lives. He discusses the transformative role of AI in UX research, emphasizing the need to embrace tools like Sprig and Genway. Noam also tackles the balance between quantitative and qualitative data in user research and the importance of high-quality data for effective AI outputs, while addressing concerns about job security in an increasingly automated landscape.
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Quick takeaways
- AI is set to transform the tech industry by truly enabling technology to enhance both personal and professional lives, contrary to previous inefficiencies.
- The evolving role of researchers emphasizes collaboration with AI tools, integrating qualitative insights alongside quantitative data to better understand user experiences.
Deep dives
The Transformative Potential of AI in Technology
AI is expected to revolutionize the tech industry by fulfilling its original promise of enhancing personal and professional lives. The current state of technology has often fallen short in making life significantly easier or more enjoyable for users, particularly in sectors like healthcare, where technology has led to inefficiencies and frustrations. By leveraging AI tools, there's hope for a new era where technology genuinely simplifies tasks and supports user well-being. This aligns with the broader goal of ensuring that technology makes a positive impact, rather than contributing to ongoing challenges.
