
Business Daily
Business Daily meets: Julia Hartz
Apr 10, 2025
Julia Hartz, Co-founder and CEO of Eventbrite, shares her journey from television to transforming the ticketing industry. She discusses her vision behind launching a platform that has sold 272 million tickets to over 1.7 million events. Julia highlights the challenges of automated bots and dynamic pricing, and how Eventbrite fosters direct connections between creators and audiences. She also addresses the company’s navigation through economic changes and the importance of adapting to new ways of bringing people together.
17:28
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Quick takeaways
- Julia Hartz transitioned from television to entrepreneurship after recognizing a market gap in cash-free event ticketing, co-founding Eventbrite in 2006.
- Eventbrite's focus on smaller-scale events and integration of AI has allowed it to adapt to changing consumer behavior and maintain competitive pricing.
Deep dives
Julia Hartz's Journey to Entrepreneurship
Julia Hartz transitioned from a successful career in the television industry to co-founding Eventbrite, a ticketing platform, after realizing her passion for entrepreneurship. Initially focused on her work in television, she pivoted to the startup world when her husband, a serial entrepreneur, inspired her with his optimism. This change led her to identify a gap in event ticketing that lacked cash-free options, motivating her to launch Eventbrite in 2006. The platform aimed to democratize ticketing by allowing more event organizers to connect directly with their communities.
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