Business Daily

Business Daily meets: Julia Hartz

Apr 10, 2025
Julia Hartz, Co-founder and CEO of Eventbrite, shares her journey from television to transforming the ticketing industry. She discusses her vision behind launching a platform that has sold 272 million tickets to over 1.7 million events. Julia highlights the challenges of automated bots and dynamic pricing, and how Eventbrite fosters direct connections between creators and audiences. She also addresses the company’s navigation through economic changes and the importance of adapting to new ways of bringing people together.
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ANECDOTE

Eventbrite's Beginnings

  • Julia Hartz transitioned from a TV career to entrepreneurship after her fiancé, Kevin Hartz, introduced her to the idea of Eventbrite.
  • Initially working in a small space, they later recruited Renaud Visage as co-founding engineer.
INSIGHT

Democratizing Ticketing

  • Eventbrite was founded in 2006, focusing on the gap in accessible and affordable event ticketing options.
  • The platform aimed to democratize ticketing and empower event organizers by offering a user-friendly alternative.
ANECDOTE

Leading Eventbrite

  • In 2016, Julia Hartz became Eventbrite's CEO, later taking the company public.
  • She discovered her passion for learning by doing, a key attribute for entrepreneurship.
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