Jasmine Baba is a freelance technical researcher; talent identify and editor of football in Europe. This is particular prudent in the German market. From unconventional roots within the betting industry, Jasmine has worked her way into professional football and now works as a consultant as part of agency available for hire on the continent. This unique way of working allows her to experience a variety of areas within the industry and provide value to clubs in a multitude of ways.

Show notes

1:20 - View of Fifa and the 2022 World Cup

4:40 - Freelance role and what football market she works within

10:00 - Use of statistics in football better and transfer into football

18:00 - The creation of statistical models in football clubs - EG Brentford

22:25 - What type of work is commissioned by football clubs and related media markets

32:00 - Using stats as an identifier for player recruitment and Key Performance Indicators

34:00 - Finding diamonds in the rough in lower-level football

47:00 - How she upskills herself with modern trends or tactical ideas

58:31 - The difference in football trends from each nation within her market

60:00 - The Redbull football model and its effect on German football

64:00 - The legacy of Ralf Rangnick on German football and why he struggled at Manchester United

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