Josh and Tiffany High, a dynamic real estate duo from Columbus, have flipped over 280 properties in 2024. They share invaluable insights on finding profitable deals and scaling a real estate business. The pair discuss the balance between flipping and wholesaling, revealing their top marketing strategy that secured 130 contracts. They emphasize the importance of managing risk, cash flow, and the significant mistakes new investors make. Their step-by-step approach to evaluating deals and maximizing profits is a must-listen for aspiring investors!
Josh and Tiffany highlight the significance of cash reserve management and understanding market dynamics to mitigate risk and maintain financial stability during fluctuations.
Their success hinges on a diverse lead generation strategy, with direct mail as the top performer, ensuring a consistent flow of profitable deals.
Deep dives
Successful Business Strategies in Flipping Properties
A couple from Columbus, Ohio successfully flipped over 280 properties last year through a combination of effective strategies. They initially focused on a balance of flipping and wholesaling, with 60% of their deals in the first three quarters being flips, shifting to 26% in the fourth quarter due to market changes. Their approach involves securing a small portfolio of rentals while mainly concentrating on wholesaling and flipping for immediate cash flow. They emphasize the importance of cash reserve management, ensuring financial stability during market fluctuations to avoid over-leveraging.
Diverse Lead Generation Techniques
The couple employs a variety of lead generation methods to secure deals, emphasizing the value of diversifying their sources to protect against changes in market algorithms. They highlighted direct mail as their most successful strategy, generating 130 contracts through targeted mail campaigns. Additionally, they utilize TV advertising, pay-per-click campaigns, and various free channels, such as direct outreach to agents and wholesalers. This multi-faceted approach ensures a consistent flow of leads while allowing for adjustments based on performance metrics.
Importance of Cash Conversion Cycle
Understanding the cash conversion cycle is critical in determining whether to flip or wholesale a property, significantly impacting profitability. The couple evaluates average days on market and competitive conditions to predict the potential for price reductions and adjust their strategies accordingly. By analyzing market data, they can quickly assess when to take lower offers versus holding out for potentially higher returns. This analytical framework helps them make informed decisions that maximize profit while minimizing risks associated with market volatility.
Optimizing Sales Processes for Success
A strong emphasis is placed on mastering sales skills, which the couple believes is essential for new real estate entrepreneurs. They recommend prioritizing sales acquisition training over initial marketing expenditures to build a robust pipeline of deals. By developing effective communication methods, including detailed questioning techniques during negotiations, they have achieved high success rates in closing deals without the need to physically visit properties. This level of efficiency and expertise demonstrates the importance of structured processes in achieving consistent results in the real estate business.
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Want to flip houses like a pro? In this episode of the Rich Dad Radio Show, host Brent Daniels sits down with Josh & Tiffany High, a powerhouse real estate duo from Columbus, Ohio, who locked up 280 real estate deals in 2024! They break down the good news and bad news about flipping, wholesaling, and building a long-term rental portfolio.
If you’ve ever wondered how top investors find profitable real estate deals, scale their businesses, and avoid costly mistakes, this episode is a goldmine. You’ll learn:
-How to generate leads (including the #1 marketing strategy that brought them 130 contracts last year!) -Why they flip some properties but wholesale others -How to manage risk and cash flow like a seasoned investor -The biggest mistakes new investors make—and how to avoid them
Josh and Tiffany also share their step-by-step process for evaluating deals, handling inspections, and maximizing profits. Whether you're a beginner or looking to scale your business, this episode is packed with real-world insights you can apply today!
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