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Quick takeaways
- Leveraging Twitter enabled the growth of Nick Huber's real estate private equity company by securing $25 million in investor capital through connections.
- Utilizing innovative overseas recruiting services significantly improved customer service and operations, resulting in a remarkable sevenfold revenue increase within a year.
Deep dives
Leveraging Social Media for Business Growth
Utilizing Twitter has proven to be instrumental in building a real estate private equity company. Connections made through the platform led to investor relationships that significantly contributed to the growth of the business, raising $25 million in investor capital by showcasing real estate deals. This growth was further emphasized by the jump from six to 45 employees and the purchase of $50 million in self-storage properties in one year. Despite a slowdown in real estate transactions due to rising rates, the company has maintained operational stability thanks to strategic deal structures and consistent management fees.
