Starter Story How our app made $100K in 90 days | Starter Story
Sep 19, 2025
Discover how a new app raked in $100,000 in just 90 days! Learn about the innovative TikTok marketing strategies that fueled this stunning growth. The founders share their journey of launching NaturalWrite, an AI writing tool, and the challenges they faced along the way. Get insights into niche research and daily engagement tactics that can transform your marketing approach. Plus, enjoy some humorous examples of successful viral content that captivates and engages users!
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Bedroom Team Built NaturalWrite
- Nikita and Yevgeny built NaturalWrite, an AI writing tool that 'humanizes' generated text to bypass detectors.
- They operated from bedrooms in Europe and launched growth primarily via a single TikTok account.
Pick Trendable Problems For Easier Growth
- The product targeted a hot TikTok topic: AI humanizers, making promotion easier.
- They intentionally picked a trendable idea to simplify marketing and accelerate traction.
Influencers Failed; Founder Videos Converted
- Their first experiment with paid influencers produced views but almost no conversions.
- After switching to creating daily self-filmed TikToks they saw immediate sales and rapid revenue growth ($41K, $32K, $27K).