Brett invites a SaaS SEO expert who he met through a Jay Acunzo masterclass, Viola Eva. Viola is the Founder and Head of SEM of Flow SEO. She and her team of 14 create SEO strategies to ensure that valuable content doesn’t end up in internet purgatory and gets seen by the addressable market. Today with Brett, they discuss the evolution of AI in search marketing. She also explains “EEAT” and breaks down the 3 pillars of SEO: good technical infrastructure, relevant content, and links for authority.

0:00 Introduction

1:11 Conversation with Viola

3:04 Growing Flow SEO

5:20 Leadership and team dynamic

8:10 Content strategist

11:00 SEO

17:26 3 pillars

18:22 AI

21:00 EEAT—experience, Expertise, Authority, Trust

23:10 New AI tools

30:17 Outro

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