Margaret Hartwell is a creative catalyst for organizations and author. She helps innovation teams, CEOs, and emerging leaders with transformation, culture, team development, and anytime their teams get stuck. We talked about what are archetypes and how do we leverage them when building brands.

Learn more about Margaret

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https://www.archetypesinbranding.com/

http://liveworkcoaching.com/

Book

Archetypes in branding

Lessons

The definition and power of archetypes
Evolution of archetypes is not just expected, but needed
Stereotypes are reductive and archetypes are expansive
Don’t use archetypes as personas – focus on the organization
The pitfalls of brand archetype work: too meta, trying to be perfect, stuck in a style guide
Techniques to warm up a group for an archetype workshop
The critical litmus test for any engagement

Ways I can help you:

Subscribe to Healthy Brand Mondays: Leverage brand thinking to accelerate your growth
Download free guides and tools: Learn from my years of experience as a brand strategist
Work with me: Be a podcast guest or hire my services for your brand

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