Is it possible that you’re wasting marketing dollars by only user acquisition where you always have been in the past? Or limiting your potential growth? In this episode of Growth Masterminds, host John Koetsier chats with Tom Shadbolt, Moloco's Senior Marketing Insights Manager, about the untapped opportunities in global markets beyond the big 5 countries which account for 60% of gaming UA spend. They delve into findings from Moloco's analysis of 4,000 apps and $3 billion in in-app purchase revenue, exploring emerging markets like Brazil, India, and South Africa, and the importance of a diversified marketing strategy. The conversation highlights the necessity of long-term planning, localization, and the utilization of machine learning to identify high-value users across various regions and genres. Tune in to learn how to optimize your marketing spend and discover new growth potential across the globe. 00:00 Global Growth Opportunities 00:54 Key Insights from the Report 02:56 Top Markets for Gaming UA Spend 05:44 Challenges and Strategies for Global Expansion 10:04 Diverging Strategies for iOS and Android 11:35 Finding the Right Market for Your Game 13:23 Localization and Market Segmentation 14:34 Average Revenue Per User (ARPU) Insights 16:42 Experimentation and Long-Term Strategies 20:09 Conclusion and Final Thoughts