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If you’ve just raised $20m for an insights business is that a win? Or are you just taking on debt and potentially unrealistic expectations around business model? Just a couple of the subjects we get into in part 2 of the opening interview of the new FutureView series with Jonathan Williams of One Strategy Studio. In part 1 we explored Jonathan’s entrepreneurial journey thought the insight space and we now move onto the question of funding and financial sustainability the sector, including:

- The importance of value, rather than time, based pricing

- Why it may not be a good ideas to ask consumers (in the first place, anyway)

- How far can you get using AI

- Dealing with concerns around hallucinations

- Why raising money through VC/ PE may not be the right model for insight businesses

- Does SaaS work for insight businesses>

- What Jonathan has changed his mind about recently…

All episodes available at https://www.insightplatforms.com/podcasts/

Suggestions, thoughts etc to futureviewpod@gmail.com

367: Behind the Boardroom Curtain: Best Practices, No-Nos, and Workplace Wisdom // John Pearson, John Pearson Associates