Emily Falk reveals the hidden science behind how we make decisions—and how we can harness that to make more fulfilling choices.

— YOU’LL LEARN —

1) How to make doing hard things easier

2) The one belief that’s limiting your possibilities

3) How to disarm resistance to change

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— ABOUT EMILY —

Emily Falk, author of the upcoming book What We Value, is a professor of communication, psychology, and marketing at the University of Pennsylvania and the vice dean of the Annenberg School for Communication, where she directs the Communication Neuroscience Lab and the Climate Communication Division of the Annenberg Public Policy Center.

Falk is an expert in the science of behavior change. Her award-winning research uses tools from psychology, neuroscience, and communication to examine what makes messages persuasive, why and how ideas spread, and what makes people effective communicators.

In What We Value, Falk illustrates how we can transform our relationship with the daily decisions that define our lives—opening pathways to make more purposeful, fulfilling choices; more successfully change our behavior; and influence others to see differently—by thinking like neuroscientists.

• Book: What We Value: The Neuroscience of Choice and Change

• Study: “Self-affirmation alters the brain's response to health messages and subsequent behavior change”

• LinkedIn: Emily Falk

• Website: FalkLab.org

— RESOURCES MENTIONED IN THE SHOW —

• Study: “Decoding the neural representation of self and person knowledge with multivariate pattern analysis and data‐driven approaches” by Dylan D. Wagner, Robert S Chavez, and Timothy W. Broom

• Study: “Neural responses to elements of a web-based smoking cessation program” by Hannah Faye Chua, et al.

• Term: Mental contrasting with implementation intentions (MCII)

• Researcher: Sebastian Speer

• Book: By the Grace of the Game: The Holocaust, a Basketball Legacy, and an Unprecedented American Dream by Dan Grunfield

• Book: How to Stand Up to a Dictator: The Fight for Our Future by Maria Ressa

• Past episode: 664: Dr. Robert Cialdini on How to Persuade with the 7 Universal Principles of Influence

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