Drought News Might Help Cut Water Waste

Christopher Intagliata, a savvy reporter known for analyzing the intersection of news and consumer behavior, dives into the fascinating influence of media on water conservation during California's drought. He discusses how intensified coverage led to a significant reduction in water usage—by up to 18%! Intagliata emphasizes the importance of continuous education and communication from water agencies to maintain these conservation efforts even after the crisis subsides.