Today’s guest is Jeffrey Schwartz, Founder & CEO of Dentity whose mission is to make the internet a safer place for people everywhere. Jeffrey’s background in the automotive industry (of all places) opened his eyes to the need for better digital identity. He co-founded Dentity to solve the trust problem in peer-to-peer transactions and discusses the surprising breadth of use cases they’re already tackling, from frat parties to notaries.

Jeffrey then drops loads of knowledge about what he’s learned building a consumer product, from the user experience and onboarding lessons learned, to the messaging that resonates with consumers and businesses (including overcoming the baggage with the term “web3”).

Jeffrey continues with a bit of a hot take about the role of industry working groups and standards bodies, and how he prefers doing over talking. He explains how their single-minded focus on customers and product has been key to their success, and how they’ve balanced developing a great user-experience with the principles of self-sovereign identity.

Learn more about Dentity at https://www.dentity.com/ and reach out to Jeffrey (jeffrey (at) dentity.com).

Reach out to Riley (@rileyphughes) and Trinsic (@trinsic_id). We’d love to hear from you.