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Finshots Daily
Will the advertising ban on Patanjali shake things up?
Mar 2, 2024
Exploring the advertising ban on Patanjali Group, challenges in the FMCG market, strategic revamp and growth strategy of Patanjali Ayurveda
07:54
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Quick takeaways
- Supreme Court banned misleading ads affecting Patanjali Foods' share price.
- Patanjali aims to diversify revenue sources despite advertising constraints with high-margin FMCG products.
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Impact of Advertising Ban on Patanjali
The Supreme Court's temporary ban on misleading ads targeting allopathic medicine affected Patanjali Foods' share price, leading to confusion among investors. While Patanjali Ayurved faced the court's criticism, it wasn't the company behind the controversial ads. Initially disrupting the FMCG market with an Ayurveda-focused strategy, Patanjali's reliance on Baba Ramdev's personal brand and nationalist sentiment played a crucial role in its rapid growth.
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