Smart tourism: innovation, technology & connectivity in destination marketing

Dr. Phil Xiang, a tourism technology expert from Virginia Tech, and Jason Swick, VP at Simpleview, discuss the evolution of smart tourism. They highlight the integration of technology into the traveler experience and the shift towards personalized marketing. The conversation delves into the crucial role of data in reshaping relationships between Destination Marketing Organizations and civic entities. They also explore AI's potential in enhancing marketing while stressing the importance of storytelling in connecting with travelers and communities.