Sales Transformation #565 S2 Episode 434 - ROLE PLAY: The Pros And Cons Of The Growing Trend Of Chief Evangelists
GO FORTH AND MULTIPLY
As more and more companies join the growing trend of having evangelists in their ranks, you gotta wonder, why do we need one? What are the pros and cons of having an evangelist? Collin shares how he ended up with this title which they never really discussed right away, and what he thinks are the pros and cons that come with it. He also discusses that the reason why this role is starting to grow in numbers is the shift of content, in general, to cater to customers' need for education. Find out more in this latest episode of Sales Transformation.
Want to book more meetings and close more deals? Start selling the way your buyers want to buy with Humantic AI!
TRANSFORMING MOMENTS
COLLIN: THE EVANGELIST ROLE TRENDS AMIDST UNCERTAINTIES
“I think that more people are going to start to jump on board with this, and I think a lot of companies are going to be unsure on how to handle it, how to track ROI, how to attribute revenue, what success looks like.”
COLLIN: BUYERS NEED TO BE EDUCATED MORE
“I think it has to do with the shift of just content in general, people’s understanding that buyers need to be much more educated before they have a sales conversation.”
Connect with Collin