Frequent Miler on the Air
Our Marriott Bonvoy Wishlist | Coffee Break Ep41 | 1-14-25
Jan 14, 2025
Greg and Nick brainstorm ways to enhance the Marriott Bonvoy loyalty program. They argue for fixing the free breakfast benefit for Platinum Elites, making nightly upgrades available from booking, and removing the limitations on free night certificate top-offs. They also express frustration with the resort fees on free night stays. The discussion highlights the need for clarity and reliability within Marriott's offerings to boost customer loyalty and satisfaction.
13:11
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Quick takeaways
- Streamlining the breakfast benefit for Platinum Elite members would improve satisfaction by eliminating confusion and standardizing offerings across all hotels.
- Allowing nightly upgrade awards to be confirmed at booking would empower members to plan confidently, enhancing their loyalty experience with greater clarity.
Deep dives
Fixing the Breakfast Benefit
Enhancing the elite breakfast benefit is essential for improving the Marriott Bonvoy program. Currently, the process for receiving complimentary breakfast for platinum elite members is convoluted and confusing, often requiring guests to navigate a lengthy document to determine eligibility. The benefits vary widely by hotel brand, with some properties offering a mere $10 credit instead of a full breakfast, leading to frustration even among loyal customers who frequently engage with the program. Streamlining and standardizing the breakfast offerings across all hotels would eliminate ambiguity and create a more satisfying experience for guests.
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