On today’s episode, we talk about how to use video to get attention and drive sales.  Jeff Rizzo is the Co-founder of product review YouTube channels: RIZKNOWS and The Slumber Yard,  They have managed to spin their YouTube channels to a hugely popular website, and a shopping-focused mobile app.  They primarily focus on providing honest, helpful reviews and comparisons of popular consumer products, including mattresses, headphones, fitness trackers and more.  The combined the two channels have more than 400K subscribers and garner over 4 million views per month. My company currently employs 10 individuals in addition to my business partner and is on track to exceed $2.5 million in revenue this year. Jeff’s Formula to creating videos:

1. Helpful
2. Entertaining
3. Concise
4. Personable

 

 

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SPONSORS:

This episode is brought to you by:

Klaviyo 

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs.  Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on  www.klaviyo.com.

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