On today’s episode, we talk about how to use video to get attention and drive sales. Jeff Rizzo is the Co-founder of product review YouTube channels: RIZKNOWS and The Slumber Yard, They have managed to spin their YouTube channels to a hugely popular website, and a shopping-focused mobile app. They primarily focus on providing honest, helpful reviews and comparisons of popular consumer products, including mattresses, headphones, fitness trackers and more. The combined the two channels have more than 400K subscribers and garner over 4 million views per month. My company currently employs 10 individuals in addition to my business partner and is on track to exceed $2.5 million in revenue this year. Jeff’s Formula to creating videos:

Helpful
Entertaining
Concise
Personable

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SE3 EP63: How to Grow a Product or Ecommerce Business with Video w/ Jeff Rizzo