In this episode of the Zero Prime podcast, engineer-turned-founder Rob Woollen gives a refreshingly honest take on the founder journey. Rob shares his path from Unix coder to BEA Systems architect to Salesforce CTO, and finally to pioneering data analytics at Sigma.

Get Rob's reflections on turning deep tech into market wins and navigating the AI revolution from an engineer who's built it all.

1. 00:00 - Introduction and Early Career
2. 04:25 - Salesforce Years and Career Evolution
3. 06:51 - Path to Entrepreneurship
4. 10:41 - Sutter Hill Ventures and Sigma's Genesis
5. 14:38 - Building Sigma
6. 20:30 - AI and the Future of Business Intelligence
7. 28:55 - Closing Thoughts

--

👉 Don't forget to join us at Data Council 2025 in Oakland, CA - where 1000+ data & AI geeks, founders & investors join each other in building the future of data. This year, we're featuring top speakers from companies like DataDog, Meta, OpenAI, DuckDB, Notion and more!

Purchase tickets here for the biggest data & AI event of the year!