New Data - Q1 2025 Unstuck Church Report - Episode 385
Feb 26, 2025
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Blue Van Dyke, the President and founder of Studio C, shares insights on church member engagement and the latest trends in this quarter's report. While attendance is rising, the discussion highlights a disconnect with engagement metrics. They emphasize the need for clearer discipleship pathways, showcasing remarkable growth stories from churches like Centerpoint and Upward Christian Fellowship. The conversation also dives into the importance of personalized communication to address the diverse needs of congregants and adapt to evolving challenges in church leadership.
Many churches are experiencing growth in attendance but struggle with engagement metrics, highlighting the need for improved connection systems.
Churches connected to a supportive network are seeing substantial growth rates, yet they face operational challenges like potential overstaffing and declining per capita giving.
Deep dives
Remarkable Growth at Centerpoint Church
Centerpoint Church in Orem, Utah, has experienced significant growth over the past 18 months, doubling its average attendance from 865 to 1,565. This surge can be attributed to their effective strategic planning and passionate team, which has successfully engaged the local community. Notably, the church baptized around 200 individuals in the past year and has excelled in attracting young families, achieving a remarkable ratio of new kids check-ins to overall attendance. Their mission of making Jesus the center of people's lives resonates strongly in the unique religious landscape of Utah Valley, further bolstering their expansion efforts as they prepare to launch a second location in 2026.
Positive Trends in Church Growth and Engagement
The latest data reveals that churches connected to a supportive network are enjoying an average growth rate of 15%, which has persisted for 11 consecutive quarters. While this growth is encouraging, it raises concerns regarding the health of these churches, as many report outdated systems and lagging engagement metrics despite an increase in attendance. For instance, while the overall number of individuals in small groups has risen, their percentage of involvement compared to average attendance has dropped significantly, signaling a need for churches to reevaluate their engagement strategies. Continued analysis of these trends can help churches identify where improvements are necessary, ensuring that growth translates into meaningful connections and involvement.
Challenges in Staffing and Financial Health
The data from recent surveys indicate that many churches may be overstaffed, with an average of one full-time employee for every 53 attendees, which could lead to operational inefficiencies. Furthermore, although the overall giving to general funds has increased by 8%, per capita giving has declined, suggesting that engagement may not be keeping pace with the rising attendance. Interestingly, churches report having almost eight months of cash reserves, exceeding the recommended two to three months, which some are strategically saving for future expansions. However, churches without specific growth plans should consider utilizing these reserves for initiatives that aid in sustaining and enhancing their ministry's long-term health.
In this quarter’s edition of The Unstuck Church Report, Amy Anderson unpacks the latest trends showing both encouraging growth and engagement challenges in churches across America.
While attendance numbers are increasing, the data reveals churches are grappling with engagement metrics that aren’t keeping pace. From small group participation to per capita giving, the numbers tell a story of churches needing to strengthen their connection systems.
Join Sean and Amy as they break down the Q1 2025 data, examining multisite momentum, staffing ratios, financial health indicators and practical steps churches can take to build sustainable growth. Listen below for insights that will help you evaluate your church’s health and chart a course for greater impact.
This quarter’s report was sponsored by StudioC:
If discipleship is your church’s ultimate Why, engagement is your How. The problem is most churches struggle to extract meaningful insights from their database, leaving leadership teams without the clear picture they need. Most church communication is simply a flood of every message to every person across every channel, leaving your people frustrated and overwhelmed with information. With a deep understanding of ministry needs, StudioC brings the science of personalized engagement to the Church, enabling you to create personalized discipleship journeys at scale. Their two flagship software solutions – ChurchIQ and Member Engagement Solution – help your church unlock the full potential of combining rich data-driven analytics with highly targeted messaging. With StudioC’s software, you can: - Know the macro- and micro-level movements of your people - Match them to their relevant next steps - Tell them through your existing church app See for yourself at thestudioc.org