Timestamps

1:00: Introduction of Pat Wall

5:00: Role of product marketers

7:00: CI and product marketing

8:30: Evolution of CI in Pat's career

10:00: Building a CI program

13:00: Effective sales enablement

15:00: Internal branding

17:00: "Torture Chamber" game

20:00: Engaging sales teams

24:00: Impactful enablement sessions

26:00: Leveraging top performers

28:00: Integrating CI and product marketing

30:00: Tips for building a CI program

32:00: Pat’s future projects

34:00: Thank you and closing remarks

Show Notes

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Taking Ground - Part 1