Exit Paradox

$800M Exit: “Shoveling Shit” in Business and Marriage

Mar 4, 2025
Cass and Mike Lazerow, entrepreneurs and authors of "Shoveling Shit, a Love Story", share their journey of building two companies together and achieving an $800M exit. They discuss the unique challenges and emotional toll of entrepreneurship, particularly as a married couple with children. The couple delves into the importance of mental health, work-life balance, and the lessons learned from their successes and failures. They also explore how to raise financially savvy kids grounded in self-discovery and purpose.
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ANECDOTE

Golf.com Journey

  • Golf.com, started in 1997, was acquired, went bankrupt, then rebuilt and sold.
  • The Lazerows faced the dot-com boom and bust, highlighting the unpredictable nature of entrepreneurship.
INSIGHT

Learning from Adversity

  • Adversity and failure teach more than success, despite the feeling of brilliance success brings.
  • Entrepreneurship is like shoveling shit: constant, unpredictable challenges requiring persistent effort.
INSIGHT

Entrepreneurial Identity

  • The Lazerows' identity as entrepreneurs drove them back to work after a break.
  • Work provided purpose and a way to model behavior for their children.
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