This Publishing Platform Sees the Future, with Ghost’s John O’Nolan
Jun 25, 2024
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Founder and CEO of Ghost, John O'Nolan, discusses decentralizing technology, integrating ActivityPub, and empowering creators. They explore open-source publishing, micropayments, digital sovereignty, and challenging algorithm-driven platforms for a more equitable internet future.
Ghost prioritizes integrity in technology and journalism, promoting independence.
ActivityPub fosters community engagement and connectivity for publishers and readers.
Decentralized social media models challenge centralized tech narratives, prioritizing human connections.
Deep dives
Building a Company with Integrity
Creating a company that delivers on promises at the expense of everything else is a key focus. Ghost, an open publishing platform, emphasizes technology and journalism with integrity, fostering independence and credibility. Ghost aims to support quality journalism by offering a dependable platform, aligning technology with content integrity.
Federating over ActivityPub for Enhanced Interaction
Ghost's decision to federate over ActivityPub addresses a long-standing need for social interaction among publishers on independent platforms. By enabling interactions such as follow, like, and subscribe, Ghost seeks to create a connected community for publishers and readers, enhancing engagement and connectivity across platforms.
Empowering Publishers through ActivityPub
ActivityPub integration offers a solution to the challenge of connecting publishers and readers within decentralized spaces. By leveraging this protocol, Ghost aims to empower publishers to interact, share, and discover content, enhancing organic processes of engagement and discovery beyond traditional social media structures.
Enhancing Discovery through ActivityPub Integration
ActivityPub introduces a new frontier in content discovery by enabling organic web interactions and dynamic content sharing. Ghost Explore, a directory akin to Substack's recommendation system, coupled with ActivityPub's network, creates opportunities for serendipitous content discovery, fostering a community-driven exploration of diverse media.
Advancing Decentralized Social Media Models
By embracing decentralized social media models like ActivityPub, Ghost and similar platforms challenge the centralized narrative of tech companies. The focus on decentralized human connections and community ownership aims to create a diverse, sustainable ecosystem for content creators and audiences, shifting away from traditional algorithm-driven platforms.
John O’Nolan, the founder and CEO of Ghost, calls himself “the inverse Peter Thiel.” That’s because he wants to build a tech company that bucks the usual narratives, with as few monopolies as possible. His open-source publishing platform is structured as a nonprofit and is integrating with the ActivityPub protocol, giving creators digital sovereignty. No longer do writers have to perform for an algorithm to succeed or get stuck inside closed systems that monetize off their backs.
Does this scenario seem too good to be true? As you’ll hear in this conversation with Flipboard CEO Mike McCue, John doesn’t think so. There’s still a lot to be figured out, but both entrepreneurs are here for whatever this next phase of the internet brings.
Highlights of this conversation:
Why John believes in ActivityPub
Ghost’s ActivityPub integration
Parallels with the early internet
Being at a grassroots stage
Decentralizing human connection
Impact of catering to algorithms
Micropayments and other models
🔎 You can find John at https://john.onolan.org/
✚ You can connect with Mike McCue on Mastodon at @mike@flipboard.social or via his Flipboard federated account, where you can see what he’s curating on Flipboard in the fediverse, at @mike@flipboard.com