Adam is joined by ClickUp's Head of Competitive Intelligence Andrew McCotter-Bicknell to talk about Andrew's first 90 days in his role at ClickUp and shares his biggest learnings. Adam and Andrew dive into why consistently publishing content early on in your tenure is a smart move, why not getting enough feedback before creating sales collateral is a bad move, and why the fast-food chicken sandwich wars is one of Andrew's favourite examples of competitive messaging.

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Timestamps

(02:53) Atlassian's swipe at ClickUp
(08:17) Calling out your competitors
(11:23) Landing the job at ClickUp
(16:57) Andrew's first project
(22:15) The importance of non-product differentiators
(27:22) Identifying non-product differentiators
(33:48) Getting organizational buy-in
(38:33) Early wins and traction in the first 90 days
(51:51) Reporting on Competitive Success

Host: Adam McQueen
Producer: Ben Ronald

About Klue:

Klue provides a lens into your competitor’s world, continuously updating and connecting dots to help you win more business. It’s a new way to capture, manage, and communicate market insights from the web and across the company, in platforms you already use.

Host: Adam McQueen
Production: Grayson Ottenbreit

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About the Compete Network:

The Compete Network is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.

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