Token Warrant How Daisy uses Crypto to Transform the $20B+ Influencer Marketing Market
Traditional influencer marketing is broken. Brands struggle to measure real engagement, and creators are often paid based on follower count rather than actual impact. But what if there was a better way?
Enter Daisy, a platform leveraging crypto and stablecoins to reward creators for meaningful interactions instead of vanity metrics. In this episode of The Token Warrant, Ray Lee, co-founder of Daisy, and Charlie from CMT Digital discuss how this model is reshaping the industry.
Chapters
01:42 Details about CMT Digital's investment strategy
02:55 Ray introduces Daisy's mission in the influencer marketing landscape.
03:59 How Daisy automates influencer engagement and the shift from follower count to engagement metrics.
10:38 How stablecoins unlock cross border microstransactions
14:36 Differences in influencer strategies between crypto brands and traditional consumer brands.
21:25 Daisy's platform is built around creators and the effectiveness of creator-driven campaigns and what crypto unlocks.
27:34 Exploration of the narrow focus of Marketing tech in crypto and its implications for Daisy's broader market approach.
32:09 Challenges of combining decentralized technologies with non-crypto audiences.
39:05 Consumer Products in Crypto and the challenges
42:25 Daisy's Future Plans focus on creator tools and community growth.
46:07 Next Phase of growth for Daisy following the fundraise
Twitter Accounts:
https://x.com/CharlieSandor
https://x.com/daisypayapp
Token Warrant
https://x.com/tokenwarrant
https://x.com/MikeZajko
https://x.com/reganbozman
https://www.lattice.fund/
The token warrant podcast and content posted by Lattice Capital Management ("Lattice") is presented solely for general informational, educational, and entertainment purposes. The use of information on this podcast or materials linked from this podcast or website is at the user’s own risk. Lattice and all featured guests and speakers are not responsible for any losses, damages, or liabilities that may arise from the use of this podcast. It is not intended to be used for legal or financial advice. The views expressed in this podcast may not be those of the host , guests or the management at any given time.
The token warrant podcast and content posted by Lattice Capital Management ("Lattice") is presented solely for general informational, educational, and entertainment purposes. The use of information on this podcast or materials linked from this podcast or website is at the user’s own risk. Lattice and all featured guests and speakers are not responsible for any losses, damages, or liabilities that may arise from the use of this podcast. It is not intended to be used for legal or financial advice. The views expressed in this podcast may not be those of the host , guests or the management at any given time.