251. AI + Your Agency: Balancing Risks with Reward, with Sharon Toerek

AI + Your Agency: Balancing Risks with Reward, with Sharon Toerek

 

Intro

 

The host of The Innovative Agency, Sharon Toerek, Founder of Toerek Law, sits with us in today’s solocast to unravel the complexities and dual-edged nature of Artificial Intelligence (AI) in the marketing world. As we explore the transformative effects of AI on agency operations, Sharon provides an in-depth analysis of both the opportunities it presents and the risks it poses.

 

What you will learn in this episode: 

 

• How AI can dramatically enhance agency efficiency and profitability.

• Key legal considerations around Intellectual Property protection for AI-generated content.

• Insights into copyright issues specific to AI and human-created content combinations.

• The necessity of robust policies for managing AI use in agencies.

• Steps for integrating AI responsibly with a focus on legal compliance and confidentiality.

• Upcoming resources and tools to help agencies navigate the AI landscape effectively.

 

Resources:

 

• Website: legalandcreative.com

• LinkedIn: https://www.linkedin.com/in/sharontoerek/

• Twitter: https://twitter.com/SharonToerek