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This week on the Expert Voices podcast, Randy Wootton, CEO of Maxio, speaks with Dan Balcauski, Founder and Chief Pricing Officer of Product Tranquility. Randy and Dan explore the nuances of pricing from multiple angles and unravel the intricacies of how to structure effective pricing strategies that align with company objectives to drive both revenue and profitability. Dan emphasizes that successful pricing involves far more than just setting the right price—it's about understanding who you charge and how you charge. They also discuss the emerging impact of AI on pricing models and the importance of sophisticated tools and structures for effective pricing governance.
Quotes
Expert Takeaways
Timestamps
(05:44) Dispelling B2B Pricing Myths and Effective Customer Conversations
(14:31) Balancing Revenue and Profit in Pricing Strategies
(21:44) The Importance of Strategic Pricing and Cross-Functional Alignment
(29:43) Overcoming Fear to Unlock SaaS Growth Potential
(32:19) Navigating AI Pricing Strategies and Best Practices
(41:13) Insights on Metrics, Books, and Influencers
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