[Strategic DeepDive] Erin Renzas on finding the metric your business cares about and move it, what makes a great CMO and how to avoid peanut-buttering in marketing spent

On this episode Pat sits down with Erin Renzas, the former CMO of Checkout who today runs her own advisory firm EBB strategic to unpack how to unleash marketing performance at the growth stage, the right way to experiment on marketing spent and how to make sure that you nurture the upper funnelWhat you will learnSales is about generating revenue today vs. Marketing is about generating revenue tomorrow - How to strike that balance? What to watch out for when hiring for a CMOHow to communi...