Could New Zealand's future lie with luxury goods?

If you’ve enjoyed a scented candle in glass, perhaps one with a lovely gold foil on the front or with letters artfully arranged you may have been enjoying the fruits of the work of today’s guest, a kiwi that has had great success in international fragrance, an entrepreneur now based in London who has also been a champion for the new wave of kiwi companies.

Christopher Yu is the MD of United Perfumes. He went to the UK as a lawyer, fell in love with the luxury world, helped reinvent the world of the scented candle by growing Diptyque and then launching the Cire Trudon and Fornessetti candles. His company works with the world’s biggest brands, and he has also long worked to try to help make NZ a place that an international success could come from, to talk perfume, the UK, and brand New Zealand, Christopher joins us today.

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