Meet Brad Sugars.

Professionally, nobody has significantly impacted Brad Sugars‘ life more than Jim Rohn. As a teen, Brad scrimped and saved his allowance to afford tickets to a Rohn seminar, and despite being the youngest person in the audience, what he learned there has informed his business practices and philosophies throughout his life.

Now internationally known as one of the most influential entrepreneurs, Brad Sugars is a bestselling author, keynote speaker, and the #1 business coach in the world. Throughout his 30-year career as an entrepreneur, Brad has become the CEO of 9+ companies and owns the multi-million dollar franchise ActionCOACH®.

As a husband and father of five, Brad is equally passionate about his family as he is about business. That’s why he strongly advocates for building a company that works without you so you can spend more time doing what matters to you.

Teaching and Learning in Fast Pace Michael and Brad discussed the challenges of learning and teaching in today's fast-paced world. Brad, a father of five and chairman of nine companies, shared his experience building great business people through teaching, coaching, and mentoring. He emphasized the importance of breaking learning down into smaller snippets, as seen in their 12-week learning programs. Brad also highlighted the effectiveness of their approach, as evidenced by the growth in conversion rates and productivity among salespeople and managers. He noted the positive impact of their leadership training, which has seen an average increase in passion scores from 3 to 6 among participants. Setting Realistic Goals and Investing Brad and Michael discussed the importance of setting realistic goals and investing in personal growth. They emphasized that learning and understanding the necessary skills take time and should not be rushed. Brad shared his personal experience of setting a goal to retire at age 25 and how he had to learn and grow over time to achieve it. They also discussed the importance of investing in people and providing them with the necessary tools and opportunities to succeed. Michael shared his experience of turning around a healthcare organization by investing in his team and giving them a voice, which led to significant improvements in performance and reduced turnover. Investing in People for Success Michael and Brad discussed the importance of investing in people to achieve success. Michael emphasized the need for organizations to understand what they need to do differently to reach their goals rather than just working harder. He used the analogy of a cook becoming a chef to illustrate the need for learning new skills and techniques. Brad agreed with Michael's points. The conversation also touched on a story about Jim Rohn, who, at 25, was broke and sought advice from his mentor. The mentor asked Jim to list all the reasons for his failure, and upon reviewing the list, the mentor pointed out that Jim's name was missing. Self-Accountability and Management in Growth Michael and Brad discussed the importance of self-accountability and management in personal and professional growth. Brad emphasized that self-accountability is rare, and most people need some form of management to hold them accountable. He suggested that daily goals and plans are crucial for achieving annual goals and should be measured and reported. Brad also highlighted the importance of balancing management and leadership in an organization, with the former focusing on competency and productivity and the latter on passion and focus. He stressed balancing the business's nance, admin operations, and marketing teams, i Balancing Sales, Marketing, and Finance Brad and Michael discussed balancing sales, marketing, and finance for consistent growth. They highlighted the challenges of getting these parties to communicate effectively but emphasized the benefits of understanding each other's roles and expertise. Michael also stressed the value of investing in employees to foster a culture of insight sharing, which can help identify potential issues and drive growth. Effective Leadership and Communication Brad emphasized the importance of communication and leadership in an organization. He suggested that a good leader should be the quietest one in the meeting to draw out ideas from others and be involved in the day-to-day operations to understand the team's needs. He also stressed the significance of documenting the organization's culture, values, and goals and the need for leaders to receive training in core leadership skills. Brad also discussed the shift from head leadership to heart leadership and the importance of investing in future leaders. He concluded by stating that people who take accountability for themselves are the ones who grow into leadership roles. Building Strong Systems and Culture Brad and Michael discussed the importance of creating a solid organizational system and culture, using sports teams as examples. They emphasized the role of recruiting, coaching, and continuous improvement in maintaining a competitive edge. Brad highlighted the need for leaders to focus on building people, maintaining culture, and working the numbers. They also touched on the impact of technology on business, with Michael joking about the future of personalized delivery.

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