E99: Snap's Sports Strategy

Today’s conversation takes us inside Snapchat as we talk about the platform’s relationship with sport, head of partnerships Anmol Malhotra. Snapchat burst on to the scene in 2011 as the anti facebook, a photo and messaging app aimed directly at a much younger target audience and with an entirely new visual grammar. It now claims to reach 90% of 13-24 year olds in America.This stat has led many teams, leagues and athletes to attempt to build an audience on the platform with mixed results. So we ask what works and what doesn’t, and delve in to what Snapchat knows about its audience when it comes to consuming sports related content, and how this is likely to evolve.

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